What I've learned from Goodwin...

Now that I have finished analysing music videos of my genre and even ones which are different, I have realised some of the main features of a good music video. Especially for a pop music video, I have seen that having a good strong relationship between music and visuals is a good element to have as it makes the video more interesting. I have also noticed that make up and fashion is an important aspect to focus on. For our artist, we've decided that it would be good to have a big focus on her fashion and make up, and especially as our artist is very individual and artistic.

When coming up with our artist, we decided that we wanted her to be similar to a few current artists such as Lykke Li and Marina and the Diamonds. After looking at their music videos, we agreed that we needed to make our genre obvious whilst also keeping up her image constantly. For example, we know that we have to have fast cuts, a bit of a performance, and close ups. However, we also want to be unique and artistic, including shots which are more contemporary and modern, showing that our artist is sophisticated and quite normal.