Mood Board

We created a mood board for the artist we developed and we really focus on our genre of indie/alternative pop.

We specifically chose which images to put on our mood board as we wanted the genre to be obvious. Whilst we had really girly elements we also included darker images rather than bright ones and made the image a lot more edgy. 

We chose a purple background to represent that she is a female artist and the floral pattern also contributes to this. We arranged the images and text in a mixed orientation fashion to try and make it look more edgy and a bit like a scrapbook, which makes it look more individual and unique.

We included photos of the artists who inspired us for our own artist and we used specific images of them which we wanted to highlight. For example, one photo of Marina and the Diamonds, her hair is the biggest focus of the image, showing that we definitely think that is a big aspect of pop music, This is also shown in the photo of Ellie Goulding.

We've used more artistic images in our mood board to signify the indie/alternative side to our genre. We added glitter to contribute to the representation of a pop genre artists but we also made all of our text black and bold to make our artist seem more edgy and alternative. We included images that referred back to our brief in order to make it clear what our artist was interested in and how that could relate to our target audience.