Lykke Li - Goodwin Analysis

Lykke Li - I'm Good, I'm Gone: Goodwin Analysis

As the music video starts, it is made obvious that Goodwin's point about a relationship between the music and the visuals is going to be a big aspect of the video, as we see a woman dancing weirdly to the beat and then as the drums kick in, there is a shot of a woman on the drums. The visuals and the music are completely in sync throughout. However, for the second where there is silence, there is a shot of Lykke Li moving quite fast, which is interesting as that isn't common to see as it usually wouldn't work, however it adds to the eccentric look the whole video currently seems to be like.

There is also an in-sync fast cuts moment when an bell-like instrument is played and the girls head's move along in time with it. This happens frequently throughout the whole video and it makes the video seem a lot more thought out and visually interesting. Again with the shots of the woman banging the drum in time with the music is shown and it allows the audience to see the beat as well as hear it. The video isn't much of a performance video, but it also isn't the conventional pop video either as the dancing featured isn't the type of dancing associated with a pop song. 

As the video progresses we see a close up of Lykke Li as the lyrics really kick in and she is seen looking quite plain, her hair is pulled back and the only noticeable make-up is on her eyes, which goes against many of the pop music video genre conventions, which makes the video seem a lot more artistic and indie. Her facial expression isn't what you would usually expect with a pop music video, she is looking quite sad and expressive with her eyebrows rather than the expected wide smiles and cheekiness.

There is a relationship between the lyrics and the visuals as she sings "not here but in my mind" and she touches her head. The same shots of women dancing strangely, girls moving their head in sync with the music and woman who beats the drum are constantly used in the whole video. There are shots of other people in chairs clapping along, in time with the clapping in the audio and they dance along with the music. They then proceed to get up and sing the background vocals of the song along with Lykke Li's main lyrics, getting them involved with the music itself. Cross fades are used between shots of Lykke Li's face and the people involved. Stop motion is also used in this video to emphasise the use of the beats in the music. Unlike the other music videos I have analysed, Lykke Li looks much more masculine in this and she doesn't look glamorous at all, especially as she does a boxing stance and her hair is slicked back. 

Overall I think that this video shows the other side to pop music videos as they don't all have to include a narrative, glamorous women and special effects to make them interesting. This video shows a more artistic and editing reliant way of making a music video and I prefer it as it was so in sync and was continuously strange and different. I think that when it comes to making my own music video, I will definitely make an effort to make my shots come in at the same time as the music, becuase it is made clear that having a clear relationship between the lyrics/music and visuals is key for an interesting solo female artist music video.