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There are also many two shots of the men, showing them singing and playing the guitar, recording their song. This could represent Goodwin's point about close-ups being used in order to market the artist. They are frequently seen playing the guitar, showing that they are the ones telling the story. At the beginning of the music video, there are slight references to other music videos as they say they want to make a video and be like famous musicians/bands. There are close ups of them and also of the demon,
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The video also has a frequent reference to the notion of looking as they are recording their entire song and making the record during the video. The music includes people playing guitars and could be considered a rock song, therefore the fact that you can see them playing, demonstrates the genre's characteristics but it also isn't a liver performance or the usual rock music video because it has a narrative and it does have moments where you can see them singing the song mentioned in the lyrics, rather than the actual lyrics.
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