Digipak Advert - Second draft

This is the second draft of my digipak advert. After getting feedback from my first draft of my advert. I was told that my font was difficult to read and was advised to add an outer glow/drop shadow. I did this and after a few tries I found a design I was happy with. I changed the font on some parts which aren't as important and I made the font bigger so it would be clearer and more obvious as to the important things such as the date and the song and album title.

I also added some social network logos and a caption telling people to follow Isla Harris, which is an important feature for fans as it draws their attention and allows them to be completely updated with Isla's life. This also shows that our artist is dedicated and caring towards her fans, wanting to always give them more. This version of my digipak advert is much better than the original as it is clearer and also because it has more typical conventions of an official digipak advert.

Updated and finished digipak

When getting feedback from my completely finished digipak, I was told that I need to include a few more things onto my tracklisting and I needed to change the placing of the writing on my spine. I have added a copyright small print and a copyright symbol. I also moved the writing so it's the right side up. 

I think that my digipak does look better with these small changes and I was extremely pleased that I didn't need to make many changes and that my feedback was good enough. Below is the updated version of my whole digipak.

Unfinished Music video

This is the unfinished version of our music video which we had to show to both students and teachers to get their opinions and to see what we had to do to improve it. The feedback we got was positive and we were told that there were only a few things we should do to improve.

   

Journal - Post-production

After we completed our second day of shooting, we then had to convert our files which we did and we then imported them into our Final Cut Pro file and put them onto the timeline ready for us to edit and make it fit in with our music. We've never really struggled when we needed to edit but when we needed learn a new technique we would research it on the internet and teach ourselves. 

These are some Vines of our music video which show some of our new shots.

Journal - Photos from London for music video

These are some photos we took on the day of shooting the rest of our video. We've decided that we're going to use most of these photos to fill in the gaps and match the beats of the song. 

Journal - Production in London Day 2

These are some of the shots we got from London. They show the shots we used, not including the bus one because we wrongly placed our camera and tripod when we first started to film a clip for our time lapse.

Here is the shot of the bus coming into shot and not leaving. We then had to move over to the other side of the road in order to get the shot we needed. We realised our problem and we made sure that we were not behind a bus stop on the other side of the road. We later sped up the clip and made it a time lapse, I think that it looks really cool and even though it's a fairly long shot, it doesn't get boring.

 We used the studio background in some shots for our music video and then when we put them into Final Cut Pro, we realised that they looked extremely plain and clean, we wanted to give them some sort of effect so we used a video filter called an Eight-Point Garbage Matte in order to get a circular shadow around our artist whilst she is performing the song.

Journal - Planning more last minute video ideas

The following is me and Kerry discussing some ideas for the rest of our video. We knew that we still had to film the end of our music video, and we also had to get all of the shots for the outside London part of the video. 

This conversation shows us brainstorming ideas and getting excited for bringing it all together and will eventually get around to filming it and experimenting with our ideas. We said that we'd fill the ending with shots of the group in London, having fun. We said that we were going to have loads of photos and quick shots of her with the friends. We knew that a lot of the song had to be our artist miming the song and we liked that and decided to get some shots of her singing in the same place and go back to them when we needed. There was never really much change from our storyboards give or take a few shots and the ending so we already knew what we still had to do such as group shots and long exposure/time lapse.

Journal - More music video shooting

Today we decided to do a shoot which consisted of just Kerry singing along to the song in order for us to us later on when we need small clips of our artist singing along with the song. We made up a whole set and used a background and lights to make a clear shot. 

These are some of the shots I took whilst we were setting up. 

The photo below are what it all looked like once we finished setting up the lights in the correct place to avoid any shadowing.

Journal - Production in London Day 1

We began shooting the London part of our music video today. We brought our props, storyboards and camera and tripod. We knew that we definitely wanted to get the arcade shots done today and we wanted to at least get all of the inside shots done, which included a photo booth opportunity and a train station shot. It took us all day to do as much as we could, from 9am to 5pm and unfortunately we were unable to get all of the London shots in one day due to weather conditions. However, we were able to complete our goal and get all of the inside shots done. Overall, these did seem like the harder shots to get as we ran the risk of being kicked out of the arcade and that the shots wouldn't look good, and we would then have to think of a different idea. I think that our clips look really good but we are still yet to put them to music and edit them down on Final Cut Pro, so we may have to change them if the pacing isn't right.

This is the shot we got at the train station of the group getting on the train. 

And this is the photo booth shot which we used more of than we originally thought because it looked so good.

All of the following shots are from inside the arcade. We made sure to get a variety of different shots and angles on all different kinds of arcade games etc. I think that this makes our artist and group of friends look really youthful and as if they are having fun, which is a key element for our music video.

However, due to weather conditions we were unable to complete the London shooting in one day as we wanted a lot of establishing shots of London and also some shots of our artist singing outside. We plan to do the second day of shooting as soon as possible.